WRA 2014: Brussels Airport emerges overall winner

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Brussels Airport

Brussels Airport has been announced as the overall winner of the World Routes Awards 2014 . The announcement was made on Monday, during the spectacular Chicago Networking Evening which took place at the Field Museum of Natural History.

Speaking just after receiving the highly regarded accolade for the second time in three years, Leon Verhallen, Head of Aviation Marketing, Brussels Airport said: “This was a big surprise.  After winning in Abu Dhabi in 2012 and then being recognised as Highly Commended in Las Vegas last year we simply did not believe we would be picking up this prestigious award tonight.  It has been a strong year for Brussels Airport and the team have worked hard to ensure we are supporting our airline partners, whether small regional carriers, medium-sized operators or long-haul airlines.”

The awards, which are voted exclusively by airlines, were split into five categories this year comprising of four airport categories, split by size and a destination category for the best destination marketing campaign by a tourism authority.

Brussels Airport was also named as the winner from the 4m-20m Passengers category whilst Changi Airport Group was honoured from the Over 50m Passengers group.  From the 20m-50m Passengers category Dublin Airport took the top spot with Shannon Airport winning the Under 4m Passengers category and Tourism Australia honoured in the Destination Marketing category.

Created in 1997 to recognise excellence in airport marketing as rewarded by airlines, the annual Routes awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.

“We’re delighted to mark the achievements of all of our nominated airports and destinations in our annual World Routes Marketing Awards. Year on year we are impressed by the calibre of the submissions,” said Katie Bland, Director Routes, UBM Live continuing: “Brussels Airport have had an outstanding year welcoming four new carriers and 18 new destinations to their network and we congratulate them on their continued success.

In addition to the short listed finalists nominated by the airlines, the overall winners from each of the regional Routes events from 2014 automatically gained a place in the final judging (Tampa International Airport, Abu Dhabi Airports, City Airport Bremen and Kilimanjaro International Airport).  A respected panel of judges made up of senior members of the airline network planning community then reviewed the lists and submissions from the nominated airports in order to determine the winners.  

Victoria Jones