Connect with us


IMAGE MAKERS: Same Mandate, Different Terrains…!



IMAGE MAKERS: Same Mandate, Different Terrains...!

IMAGE MAKERS: Minister of Information and Culture, Lai Mohammed (left) and General Manager, Nigerian Ports Authority NPA, Ibrahim Nasiru.

The mandate is exactly the same, whether at the national, quasi-national or State level: the Chief Executive Officer is free to ‘mess’, it is the Image Maker’s task to ensure it does not smell!

The Image maker keeps sleepless nights, sometimes developing ulcers and blood pressure, running from one editor to another, with intermittent calls to a reporter after another, in the process of ensuring that either a story is not published; or seriously watered down, even if it could not be stopped.

The job is hard.

But, it becomes harder, when you have a reckless CEO, who consistently ‘messes’.

It is onerous and formidably hard when the CEO is appointed against the backdrop of unforgiving opposition.

It is intimidatingly hard if the Image Maker had exhausted his ‘goodwill’, before a critical media, when he is called to provide a glowing corporate facade.

Yet, the Image Maker must provide an effective and credible image.

Consequently, he becomes sometimes a technician, a tactician or a preacher.

It is like Garba Shehu, President Muhammadu Buhari’s Senior Special Assistant on Media and Publicity, in defending Adamu, reminding the PDP of the Scriptures that teach the virtue of sinners who repent and change their ways.

Adamu in 1999, was a founding member of the PDP, under which he won the governorship election of Nasarawa State and spent eight years in office between May 1999 and 2007.

In 2010, Adamu was dragged to court by the EFCC, alongside 19 others and slammed, with 149 counts of corruption, including embezzlement of N15 billion State funds.

The Image Maker, who probably never worked with Adamu throughout the period, while striving to defend the Election of the new APC National Chairman, said Adamu had ‘repented’ and was ‘forgiven’.

It was like Lai Mohammed, the Indefatigable Minister of Information and Culture, explaining how much was being expended to take care of Zak Zackkey.

I almost wept, the day the Elderly Image Maker was highlighting how a grandchild asked him if truly he lies…!

The job is not easy.

Sadly, some colleagues from other departments, secretly envy the Public Relations Units, perhaps because of their proximity to the CEO or usual traveling.

Other departments usually work on regimented (8 to 10) hours a day in the office.

The Image Maker works, often, 24/7.

Sometimes, reporters call an image-maker at 1.00 am or 5 am because you need to confirm a story and beat the deadline.

Other departmental heads, often switch off, immediately after the network news at 10.00 pm.

Over time, the Maritime industry has produced some Gurus. Some are recognised.

Some remained unsung.

The tower-like Colossus and, cumulatively, they have shaped the Nigerian Maritime Industry overall, acceptance.

From the Nigerian Ports Authority NPA, mention must be made of Malam Abdulsalam Mohammed, who later, through total commitment and Altruistic dedication rose to become the Managing Director.

There was the affable B.B Sanni, who was mortally wounded in active service.

Then came Chief Michael Ajayi, who came from the Administration Department, to entrench a glowing corporate image.

Chief Michael Ajayi

The image of the NPA thereafter soured, plummeted and drifted, until the current General Manager, Ibrahim Nasiru came to the rescue!

Ibrahim Nasiru, NPA General Manager: Public Affairs and Strategic Communications

With Nasiru, has also come a redirection, a new lease of life and accessibility, expected to engender genuine turnaround.

Nigerian Maritime Administration and Safety Agency NIMASA hasn’t been so lucky.

It produced only Hajia Lami Tumaka, a thoroughbred, who before she ceremoniously retired, made the list of Global First 100 Image Makers! There was none before her.

There was none after her, until now, that a Tumaka groomed image-maker, Edward Osagie has appeared! And the difference is there to behold.


The Nigerian Customs Service NCS should have performed better.

Till date, it has only produced just one Guru: Adewale Adeniyi, who is currently the Commandant, Nigeria Customs Command & Staff College.

A Chieftain of the Nigerian Institute of Public Relations, Wale Adeniyi talks, eats and breathes Public Relations; and according to reports, has heavily embedded this enviable core attitude in products of the Staff College.

But, you can hardly blame those who came after him: especially as they operate under a boss with limited allegiance to the Service.

Customs Comptroller-General Hamid Ali came with discipline and a zero-tolerance for corruption.

In his maiden Media briefing at the Customs Training School, Ikeja, I had pointedly asked him, if he would wear the Customs Uniform, even once: he vowed never to wear it.

Now, is there anything, short of limited allegiance?

A lady once asked: how do I know a man who totally loves me? She was given the 3P answer.

ACG Wale Adeniyi

The man must Provide for you; he must Protect you, and he must Publicly Identify with you.

Hamid Provides and Protects the Service.

But, he is short on Public Identification!

This piece is not for public evaluation of Industry Image Makers.

On the other hand, it is a reminiscence, an outcry, to the hard conditions under which industry image-makers sometimes discharge their laboriously, onerous mandate!

Some CEOs ‘mess’, regularly, through unguarded utterances; and sometimes, through developments beyond their control. Often, the fall guy is the helpless Image Maker.

Pray for the Image Makers.

Their burdens are unimaginable, unquantifiable.

And their Smiles are often, short-lived!.






Latest News

MWUN: Bello-Koko Is An Extra Ordinary Administrator Of Note Says Adeyanju



MWUN: Bello-Koko Is An Extra Ordinary Administrator Of Note Says Adeyanju

… As he congratulates NPA Boss Bello-Koko, and SIFAX Boss, Dr. Afolabi 

The President-General of Maritime Workers Union of Nigeria (MWUN) Comrade (Dr.) Adewale Adeyanju has described the Managing Director of Nigerian Ports Authority (NPA), Alhaji Bello Koko as an extraordinary administrator of note, who is truly deeply rooted, in port administration.

A Prince of Ibadan, Adewale Adeyanju made the observation, while congratulating Alhaji Bello Koko, who was recently honoured with double plaques, one for recognizing him as the “Public Servant of the Year 2023”; and as head of the “Outstanding Government Agency of the year 2023” respectively.

Dr. Adewale said that the Managing Director of NPA is not a mean administrator, having been so bestowed upon with these laudable awards by the Management of Champion Newspapers Limited.

Comrade Adewale Adeyanju, President General, Maritime Workers Union of Nigeria (MWUN)

“Alhaji Koko is deeply rooted in the Maritime sector, an extraordinary administrator of note; hence, his Germaine expertise has brought so many reforms of development to the Maritime sector”, the Ibadan Prince stated.

Comrade Adeyanju, who is also the Deputy President of the Nigeria Labour Congress (NLC) in concert with his executives believe that Koko still has a lot to offer in the industry, and his double awards are no flukes but a charge for more development in the Maritime sector.

In a similar vein, Prince Adeyanju also congratulated  Dr. Taiwo Olayinka Afolabi (M.O.N) for his appointment as the first Chancellor of Gerar University of Medical Sciences, Ogun State recently.

Dr. Taiwo Olayinka Afolabi (M.O.N)

Adeyanju and his entire Executives of the Maritime Workers Union salute the CEO/Founder of the SIFAX Group over his pragmatic conduct on work excellence, commitment to nation-building and a wonderful employer of labour in the Maritime Sector, whose better management of workers cannot be overemphasized.

Comrade Adeyanju says that Afolabi’s appointment as the pioneer Chancellor of the Gerar University of Medical Sciences is a result of his love for academic excellence, research and development for the growth of quality education in the country. It’s therefore not surprising that the Maritime Industry Guru was so appointed.

The Maritime Workers Union of Nigeria fervently pray that both the Managing Director of the Nigerian Ports Authority ( NPA ), Bello Koko and the CEO of SIFAX,  Dr. Afolabi find favour and mercy in the eyes of the Almighty God to accomplish much more in their various designations as so honoured.

Continue Reading

Latest News

Customs, VIO Confrontation: CGC Condemns officers’ misbehaviour, Opens Comprehensive investigation



Customs, VIO Confrontation: CGC Condemns officers' misbehaviour, Opens Comprehensive investigation

…Says officers’ behaviour undermines CGC’s key policy thrusts of fostering collaboration with sister security agencies 

Customs Officers shown in a viral video in a physical confrontation with Vehicles Inspection Officers VIO are now in hot soup, as the Abuja High Command, has dissociated the Service from their unwholesome behaviour and began a comprehensive investigation on the development.

The National Public Relations Officer, Chief Superintendent of Customs, Abdullahi Maiwada who confirmed this on Tuesday, also stressed that the incident contradicts the values and operational standards of the NCS, aside from undermining key policy thrusts of the Comptroller-General of Customs, which is to foster collaboration with sister security agencies and other stakeholders.

“Furthermore, the NCS unequivocally dissociate itself from the actions of these officers…”

“The NCS acknowledges that the event occurred on Friday, 24 May 2024, at AYA Roundabout, Abuja VIO Office. The officers involved in this regrettable incident are NCS personnel attached to the Customs Mechanical Unit in Karu Barracks, Abuja”, Maiwada stated, expressing deep concern.

“The Service wishes to express its deepest concern and empathy for those affected by this regrettable incident. 

Customs, VIO Confrontation: CGC Condemns officers' misbehaviour, Opens Comprehensive investigation

“Furthermore, the NCS unequivocally dissociate itself from the actions of these officers. Their condemned behaviour, which appears to be self-motivated, is under thorough investigation, and appropriate disciplinary measures will be taken to forestall future occurrences.

“Such behaviour undermines one of the key policy thrusts of the Comptroller-General of Customs, which is to foster collaboration with sister security agencies…”

“It is essential to state that this incident contradicts the values and operational standards of the NCS. 

“Such behaviour undermines one of the key policy thrusts of the Comptroller-General of Customs, which is to foster collaboration with sister security agencies and other stakeholders to ensure the safety and security of Nigerians and their properties. 

“The NCS, under the leadership of CGC Bashir Adewale Adeniyi MFR and his Management Team, strongly condemns such conduct and does not tolerate any actions that jeopardise the commitment to professionalism and inter-agency cooperation”, the national spokesman said, stressing that the Customs Service remains steadfast in its mission to generate revenue, facilitate trade, and suppress smuggling to support a more robust and secure economy for all Nigerians, and would not tolerate any contradictory or unwholesome behaviour.

Continue Reading

Latest News

Seme Customs Generates N2.6bn Revenue; Facilitates Export Of 143,468Mt Cargo



… Comptroller Bomodi says command recorded 474 interceptions of various contraband items

The Nigeria Customs Service (NCS) has achieved a significant milestone in revenue generation and export facilitation at the Seme/Krake border from January to May 2024. 

According to the Customs Area Controller (CAC), Comptroller Timi Bomodi, the command generated revenue of N2,634,190,645, surpassing the same period in 2023 by 272%.

The Command also facilitated the export of 143,468 metric tons of produce, with a Free Board (FOB) value of N35,199,971,097, equivalent to $38,461,397.39.

 Additionally, the command recorded 474 interceptions of various contraband items, including premium motor spirit, rice, used vehicles, codeine, cannabis sativa, wild animals, and general merchandise.

The seized items had a combined Duty Paid Value (DPV) of N840,003,646, and 18 suspects were arrested in connection with the seizures.

 The command has also set up a complaint desk to address issues concerning the molestation of females on this corridor, and has warned that stringent action will be taken against any officer found guilty of such acts.

Continue Reading


Editor’s Pick